In short, link building is the process of getting other sites to link back to your site. All marketers and business owners should be interested in creating links to increase referral traffic and boost site authority.

Why do we build a link? Google’s algorithms are complex and sophisticated, but backlinks are still an important factor in every search engine’s determination of which sites to rank keywords. Link building is one of many SEO strategies because links are an indication to Google that your site is a good resource for citing. As a result, sites with more backlinks tend to rank higher.

However, there are right and wrong ways to link to a site. If you care about the long-term viability of your site and business, you should just engage in natural link building, which is the link acquisition process, rather than buying links or otherwise executing links through manipulation strategies (sometimes called Black Hat SEO, which could make your site banned from research results).

In other words, creating natural and organic bonds is a difficult and time-consuming process. Not all links are the same: Links from trusted sites like The Wall Street Journal have a greater impact on your ranking in the SERP than links from small or new sites, but high-quality links are hard to come by.

In this guide, you’ll learn how to improve your organic ranking by creating high-quality links without violating Google’s guidelines.

Keep in mind that link building is the key to achieving a high organic search ranking.

Why link building is important to SEO

Link building is important because it is an important factor in Google’s ranking of web pages. Google points out that:

“In general, site administrators can increase the ranking of their sites by increasing the number of high-quality sites linked to their pages.”

Imagine we have a website promoting the wind turbine equipment we sell. We are competing with another wind turbine equipment manufacturer. One of the ranking factors Google considers when deciding how to rank our respective pages is link popularity.

Although the example above provides a general visual understanding of why link building is important, it is very basic. It ignores some key factors, such as

• The trust and authority of the linked page.
• SEO and content optimization for each site.
• The anchor text of the inbound link.
• To learn more about How PageRank is calculated, read these resources.
• Google PageRank paper original
• Dig deeper into the formula behind PageRank
• Wikipedia

The most important concept is that, as Google says, if you can get external sites to link to your page, your content is more likely to rank higher for your target keywords.

Simple link building strategy. How to get other websites to link to you

There are many link building strategies for getting external sites to link to your site.

• Content creation and promotion – Create compelling, unique, high-quality content that people naturally want to link to your site and tell others. Before you expect someone to find and link to your content, you need to spread the word!
• Comments and references – Make your product, service, or website appear in front of influential people in your industry, such as popular bloggers or people with large social media followers.
• Links from friends and partners – Ask people and work partners you know to link to your website. Remember, relevance is important; links from sites that are in the same industry or a foundation as your site are more valuable than links from random, unrelated sites.
• Building a large number of links can take a while, but be patient and remember that shortcuts like buying links violate Google’s guidelines and can damage your SEO. Don’t take any risks.

Read More – Guest Posting Services

Build free links through internal links

There is an easy, underrated way to build links to pages that you want to improve your search engine ranking. And it’s a method you can control completely. Internal link construction.

When trying to get a site to rank, there are several key factors to consider.

• Anchor Text – One of the most important factors search engines consider when ranking a page is the actual text that linked the site to talk about your content. Therefore, if someone uses the “wind turbine components” text to link to our Good Guys wind turbine components page, this will help us get a higher ranking on that keyword phrase, and if they only use the text “Good Guys LLC” to link to our page, we won’t get the same ranking advantage on the phrase “wind turbine components”.
• Quality of linked pages – Another consideration is the quality of the pages that send them; search engines make it easier to rank links from high-quality, trustworthy pages than problematic pages and websites.
• The page for which the link is directed — usually when people talk about your site, they link to the home page. This makes it difficult for individual pages to get high rankings (because they are difficult to generate their own link value).

These are factors that we can’t control when trying to link other websites to us. However, when we link from our own content to our own pages, we can control all of these elements. We can

• Decide what anchor text we use.
• Decides which page the anchor text should be linked to.

Make sure that the quality and content of the linked pages are high (because this is our page!). Make sure they’re reviewed by an SEO agency.

It’s important to build external links to your site, but if you’re more focused on optimizing these internal links, you can build high-quality inbound links to the right page with rich anchor text, giving you an unparalleled ranking boost (free!).