Google AdWords – this is the very first name that strikes the mind whenever it comes to brand promotion and brand advertisement. Nothing so strange. People love to choose this platform to enjoy the plethora of features and tons of benefits.
However, there are people who still believe Google AdWords is not enough to advertise a brand or its services and products. Social media advertisements and Bing Ads are also on the list.
Today, we are not going to make a debate on – whether Google AdWords is the best advertising platform or it needs a few more channels to make advertisements. Here in this article, we are going to uncover a few compelling benefits that have encouraged the PPC experts to create Google Ads. Find a PPC management company in Delhi and outsource the job.
4 Compelling benefits of running Google AdWords campaign
- AdWords generate fast results: Comparing with SEO, Google AdWords delivers fast and accurate results for a business. Both SEO and PPC ads are designed to promote the business by building brand visibility and increasing high search engine rankings. The only difference that lies is in contrast with SEO, PPC takes less time to boost the website ranking and enhance brand presence online.
The moment you create a Google ad on AdWords, you are likely to get one of the top positions on SERPs. This contributes a lot to generating strong leads and a higher volume of traffic to the site. The best thing about the campaign is you can pay attention to multiple keywords at a time. Thus, giving you more chance to bring high visibility to the brand.
But obviously, for this, you need to be more focused on your campaign and use proper strategies. Although PPC comes with short-term success, you just can’t avoid it when you are serious about ranking keywords and generating quality backlinks.
- Build brand awareness: Google AdWords campaign is highly responsible for building brand awareness and setting up a strong presence online. From boosting the traffic, the number of clicks, to amplifying the number of conversions, your PPC ad campaign on Google is quite effective for a brand.
Whenever an ad is displayed on Google results, it is likely to be clicked by the online users. Quite obvious, isn’t it? If you are able to place your ad on the top search results, you will automatically generate a higher number of clicks. The biggest achievement is the ad position defines how credible the brand is, ensuring top-notch reliability. This increases the number of searches and their variations.
- Increase the customer base: Guys, have you ever thought of Gmail ads? They are much more effective than normal PPC ad campaigns. Studies have proved that Gmail ads are much more reliable and hence generate more click-through rates. In fact, it is easier to reach out to customers directly through these ads.
Since you are using email addresses, it is quite obvious that you already have a list of your email contacts. Hence, advertising your brand through Gmail is the finest way to reach out to the prospects.
Gmail ads usually appear on the promotion tab. However, sometimes you can witness them on your social ad too. Be it the desktop or mobile device, you can find them no matter what you use. The best thing is even if you have a low budget or want to invest in other business essentials, you can prefer running Gmail ads for better results.
- Retarget the visitors: Google AdWords gives you the opportunity to retarget your visitors who have once visited your site but have left the site without making any purchase. You can easily find them and encourage them to make a definite purchase.
Reconnecting with the website visitors through remarketing and RLSA campaigns are very convenient. You can either choose the display network or use the search network to reach out to the visitors who haven’t yet made any action.
Remarketing on the display network can be performed by creating banner images. You can create a suppression list and target new leads instead of wasting your time on the new visitors. This is one of the most effective strategies for lead generation.
Similarly, remarketing on the search network is done by creating a remarketing list for search ads or RLSA. Here Google matches the search query with the keyword and the list and displays the ads accordingly. In this case, there is a high chance of building conversions.
The Bottom Line
It’s worthwhile to invest in a Google AdWords campaign. What are your thoughts? The best thing about this platform is it’s cost-effective and can be the best advertising partner for budget-friendly advertisers.
Look for the best digital marketing company that gives you the opportunity to run a successful Google Ad campaign within your budget. Make sure you consult with the experts before launching a marketing campaign.
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