Creating a persistent stream of new content can often be an overwhelming job for SMEs with inadequate resources. To counter that, numerous organizations republish their content across various stages to expand its reach. However, in the current market scenario, it is not an ideal way out. The most ideal method forward is to repurpose content.

While re-purposing content, you give formerly composed content a different look and feel according to the nature and audience of your targeted channel. It does not just enable your material to reach the maximum users, but it addition helps in getting more traffic to your site.

With more than 2 billion active users monthly across various social media platforms surely offers an exceptionally engaging stage to repurpose your content. How about we look at distinctive ways you can re-purpose your content online?

Make a Presentation out of Old Content

Visual content performs better. In this way, the best and simplest approach to re-purpose content is making a presentation highlighting the main points of that content. In addition to the fact that it allows the same content to bring traffic from various channels yet additionally makes it simpler for your audience to consume information – by turning a 15-20 minute long blog into a 2-5 minute crisp presentation.

Re-post infographics on various social media websites

The majority of the bloggers share their blog posts and articles on social media sites like Facebook, Instagram, Twitter, and LinkedIn. Even though it is a great practice social media these days is all about fast responses.

Infographics are considered the best method as compared to other approaches to share any type of information, as they enable brands to engage potential customers and convert better.

Re-share via social media utilizing distinctive titles

One can’t challenge the significance of headlines/ titles for an article. It is the first thing a reader sees and the article itself practically decides the fate of your article online.

Re-purposing content enables you to accomplish that accomplishment with a single content piece. Make different titles for the posts you are looking to share via social media. These titles can be based on various thoughts or essentially focused on various targeted audience groups; in this way, will permit you to focus on a more extensive client base with equivalent efficacy.

Make separate social updates based on individual segments in the post

A blog post ordinarily contains a few segments, information, thoughts, and ideas. These individual segments of a blog post or article are based on a one-of-a-kind thought or address a particular question, which can be re-utilized as particularly targeted social media updates.

Conclusion

In the present content climate, simply publishing and re-publishing an article isn’t enough. You have to go all out and get your content too of your target audience.

The best part about content re-purposing is that you don’t have to work on new content from scratch. By utilizing these re-purposing procedures via social media you can easily expand the reach of your older content.

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