Email marketing is a powerful marketing strategy that yields the best results for your business. Having an email list is guaranteed to set you on the success path.
Most of the successful online businesses have their email list to thank for. So, how does having a mailing list translate to better business?
Let us look at the reasons for their success:
You Can Focus On Your Target Customers
While social media platforms such as Facebook, Twitter, etc. bring in a lot of fan following and business, when you use an email list you will see the difference. Lists bring you more business while with social media you do not have control.
Any policy change in Facebook can see your account being shut down. The profile you have spent years working on can easily disappear in a blink. And moreover, any post you make on Facebook has an average audience of about 2% to 4%.
With emails, discounting the fact that some of the emailsare bounced, nearly 99% reach the intended targets. Thus, you can have full control over the list.
Conversions are More with Email Subscribers
Email is nearly four times effective than Facebook in reaching your target audience. And it has an open rate of 20%. Although it may seem that the emails in your mailbox are more, they are considerably less than the tweets and status updates you get on social media.
Moreover, if you have an email address it means the person has given permission to send messages. If customers opt in manually to any of your offers, it means they are interested in your product or service. But with social media, this is not the case. People are not as choosy about following or being followed.
Lists Have Great Value
When you have an email database, it can be used for many purposes most important of them is selling your products. Other ways you can use the email database include
- Post exclusive videos, how to, and invitations
- Provide pre-sale information along with discounts and coupons
- Send alerts on new blog posts
- Provide sneak peeks
Good Opportunity for Feedback
With a good USA email list,you can easily gain new leads and develop stronger relationships with your existing customers. You can create the buzz needed for your product launch by including your USA email list customers. Further, your email list customers can give you valuable feedback on the service you offer, and pinpoint areas that need improvement.
Instead of making your audience feel like getting money out of them is your sole aim, bring usefulness and value to them. This can be done by providing the new recipe, offering advice, workout or just a fun freebie. With a good email list, you can easily snag the attention of your target customer than any other marketing means as it is more focused and effective. Thus,email list provides an excellent opportunity to increase leads, conversions, and sales. They also help to strengthen customer relationship and increase loyal customers’ percentage effectively.