A look at how cloud innovation is enabling digital business growth in Asia-Pacific
According to the latest market research by International Data Corporation (IDC), cloud computing is the key to this renewed business technology focus, driving Asia-Pacific public cloud services spending to over $36.4 billion by 2020.
The Cloud has revolutionized IT in ways we can no longer imagine. As a result of cloud virtualization, companies have benefited from increased scalability, agility, and lower costs. The managed cloud service providers (MSPs) can help enterprises discover and take advantage of the benefits of cloud computing.
During the COVID-19 pandemic, cloud services have addressed more than just cost management. A cloud service or technology has provided the basis for the rapid introduction of new digital services to help remote workers and online customers, and it’s been the low up-front costs and speed of implementation that have allowed this to happen.
How to leverage technology for cloud services business success
The cloud market is constantly changing its infrastructure to keep up with the competition, demand, and advances in technology by expanding and upgrading data centers and cloud service providers. Recently, internet giants, Facebook and Google announced a total investment of over $700 million for the construction of data centers. The move illustrates the growing popularity of the data center among small and large businesses.
What can cloud service providers do to leverage technology and digital marketing trends to grow their business?
You cannot afford to be left behind as the digital transformation progresses rapidly. And cannot ignore the online presence of your business. Modern technology (cloud) is helping companies remain competitive and grow more than ever before. Skip this, and it will only be a matter of time before you find yourself at the bottom of the heap.
In your opinion, technology is critical to the day-to-day operation of your business. This is partially true, but it offers much more than is initially apparent. Furthermore, it can also help drive business growth and success when used effectively. In that context, here are the top 5 ways to leverage technology for business success hassle-free.
1. The live streaming of events
Live streaming offers many opportunities for your brand and there is no better time than now to pursue them. Watching live videos is preferred over reading a blog by most users. There’s no wonder digital marketing is one of the best routes to take whenever you want to maximize your results.
Broadcast live events in real-time to connect with prospects and current customers with the range of tools available for streaming. Furthermore, it gives your brand a competitive edge since customers are better connected to your brand. Boosting your business without the hassle is exactly what you need.
As live streaming can help you drive revenue and raise brand awareness, it must be approached correctly from the start. Ensure that you offer behind-the-scenes access and that your events are broadcast worldwide to make your ride as smooth as possible. Moreover, you should allow your audience to ask questions in real-time since it gives them a sense of empowerment.
Cloud service providers could, for example, host a LinkedIn Live event entitled “Digital Transformation using Clouds: Vulnerabilities Explained – Solutions Referenced”. Businesses and individuals looking to enhance their digital transformation capabilities will find it of interest. Managed Cloud service providers may be able to find a potential client through this digital marketing event.
2. Artificial intelligence (AI)
Artificial intelligence continues to transform business and consumer markets in ways that few could have predicted. Today, AI technology can be applied to almost every industry, as it helps maintain a competitive edge. When your business relies on AI technology, you can expect higher productivity.
What are how you can use AI for the success of your eCommerce business? In nutshell, AI offers the ideal solution for businesses to analyze their customers in a much better way. You can also use predictive content to personalize your marketing experience and generate sales by creating leads.
Digital marketing with AI tools helps startups grow faster: Whether launching a cloud services company, an investing app, or a business intelligence platform with artificial intelligence, startups have to build infrastructure that meets their specific needs—ideally without the heavy lifting involved with researching, testing and evaluating options.
3. The digital transformation
All things seem to be moving faster than they did a few years ago as the world becomes digital. If your business does not keep up with the digital transformation, it will struggle to leave a mark in the industry. If you don’t want to turn a blind eye, you would be better served by using digital transformation.
Digital transformation can help organizations optimize internal resources as they transform how they operate. A cloud computing technology investment is one of the best ways to attain this. Some of your operations can be moved to third-party servers using cloud computing.
You can, of course, still manage everything on-premises. The only problem is that it will constantly crash or you may even lose data. You should be willing to invest in cloud computing and digital transformation if you want to innovate quickly and remain customer-focused. The sooner you transition, the more competitive your business will become.
Digital Transformation is driving cloud services companies: you have the technology enablers within that ecosystem. From digital payments to cloud-based retail operating systems, such as Shopify, these companies are enabling the big digital transition. E-commerce businesses and uberization of services are not possible without digital marketing support.
The enterprise will undergo an accelerated digital transformation. It’s the move to cloud-based solutions, which is the biggest technological transition of all. In addition, we are just getting started with our transition to the cloud.
Here’s the Bottom Line
You can either ride the wave of technology or you can wipe out. Either way, you cannot risk being left behind by tech-savvy companies, as it will only lead to your downfall. When it comes to running a successful business, your resources and efforts are never wasted, so you never find yourself in that situation.
It’s not necessary to rebuild your business from scratch to reap the benefits. You can integrate one of the different technology solutions available at your disposal into your business operations and observe how it performs. Consider the pros and cons of modern technology when deciding to run a successful business so that you can get a better return on your investment.
This information will make it easier for your cloud services business to decide how to best use advancements and digital marketing strategies to grow your leads. What are you waiting for? Take advantage of modern technology and marketing techniques to propel your business to greater heights without the hassle!