App Store Optimization means focusing on improving the ranking of mobile apps by executing exclusive App Store Optimization Strategies within app stores such as Google Play for Android and iOS. It might be surprising, but yes, there are more than 2 million apps on Google Play Store and Apple’s app store leading towards a cut-throat competition. Possibly, to understand the complex algorithm of App Store Optimization could be challenging for your in-house team and so you are supposed to hire any company that is capable enough to provide seamless Mobile App Development Services. Along with that, to gather a few exclusive and relevant tips to use App Store Optimization, you can read this blog.

Regardless of whether you are a startup or even an experienced company, you must follow a few of the effective App Store optimization strategies  in order to climb up the visibility ladder, seek impressive brand exposure, and also to create your own powerful image in this industry,

But it is nearly impossible for the in-house team to create something influential and attention-seeking and so you are expected to hire any company that is efficient enough to provide great Mobile App Development Services.

Common Tips for enriching App Store Optimization

Market Research:

Before you enter into this market, you must find out more about your competitors who are already working in this niche. You are supposed to understand the marketing strategy of your competitors. However, you need to consider important points, such as the number of competitors, the number of updated apps and the popularity of the app category.

Keyword Analysis:

To maximize your visibility, you must make your application global that means anyone across the world should have access to it. Try to optimize the app with all languages which would help you to increase the app ranking and rate. Along with that, you are supposed to target the keywords which have high relevancy and are related to your business. Make sure you do focus on keywords that are used by the potential customers and must have connectivity with your project. Try to make sure that you do not use irrelevant keywords; it might reduce your app ranking. To maximize your profit, use either singular or plural keywords and make sure you do not include a competitor’s brand name or ‘app’ word in your keyword.

 Have a look at the points at a glance:

• You must include a relevant keyword in your App name or Title. However, you do enjoy the liberty to make it creative plus attractive.
• The App Description should be catchy and engaging to keep the users engaged.
• For ios users, for subtitles you would be provided 30 characters only, so try to make it count.
• In order to separate keywords, a wise thing to do is using commas rather than spaces and replacing digits with spellings and words with phrases.

Apart from that, you can also take help from many of the online tools which are used to measure the popularity and reach of the keyword.

Understand the Primary and Secondary Factors:

Apart from keyword selection, its placement matters too. It is essential to include the most relevant and traffic buzzing keyword in the title. You must spend proper time in searching for that one keyword which could help you to induce more reviews and rankings. Title is the primary factor, and hence, you must be sure about the keyword that must be included in your title. A title without a keyword often could affect your app visibility and rating, negatively. In addition to that, the total number of downloads, rating and review of your app is an important factor too, but the twist is you do not have total control over them.  Hence, you are supposed to manage it partially by giving your 100% effort.

Use of Screenshots:

Unquestionably, the app icon must be attractive enough to seek the attention of your target audience. It is the pictorial representation of your brand and must be easy to recognize and hard to forget. Apart from that, before downloading your app, users would look at the screenshot you have uploaded. You must utilize this opportunity and upload the attractive screenshot as many as possible. You should use a set of colorful templates to make your screenshots look aesthetically beautiful and alluring. Make sure that your screenshots look different and unique as compared to the competitors. Factually, uploading an enhancing video on your app page could increase downloads by more than 30%. Hence, you can upload a high-quality explainer video on your app page to amplify the ratings and rankings.

Localize App Listings:

Basically, App Localization is a gradual process of readjusting your app in a way so that it fits in a particular language or culture of a particular nation. It is one of the greatest ways to increase downloads of your app as it extends your market and provides you with the advantage of creating a separate fan base in many of the foreign countries as well. Apart from that, even Google and Apple favor the apps that are localized, which is eventually one of the greatest advantages to score better.

Along with this, you can increase traffic by promoting your app from outside matters too. This is the point where your SEO knowledge comes into use. To make your app rank better and drive more traffic, you are expected to build a persistent online presence of your app. You can include qualitative social media content, press releases and reviews and most importantly invest in advertising. To make your app a great success, you could follow a few of the relevant tips mentioned in this blog. No doubt, to carry out all the processes mentioned here is a challenging task and so it gets essential to hire a company which is certified and has in-depth knowledge of App Store Optimization. Auxesis Infotech which is a renowned tech company invites you to ensure top-quality services with the help of its experts and technicians.