Are you looking for methods to improve the audience retention rate for Youtube videos? Then here you are in the right place. Because here we will let you know everything about audience retention rate and ways to improve it.
Video marketing has changed digital marketing completely and now it is considered one of the top marketing tactics. As a Youtuber or a small video marketer, you need to understand audience retention in a better way. If you are Youtuber then the audience retention rate is important for you. The more time people spend on your videos, the more you will get recommended by Youtube in the recommended video list.
Understand A Few Terms
Understanding Youtube analytics can be difficult for a newbie YouTuber. But if we talk about insights related to audience retention rate, then there are some methods you can use. Before you start learning 7 ways to improve audience retention rate on Youtube, you need to understand a few terms related to it.
Audience Retention Rate
The audience retention rate is related to watch time. It is a rate that represents how much time in percentage an average viewer is spending to watch your video in a comparison with the total duration. The audience retention rate is calculated by the analysts based on actions that viewers take on your video. If viewers are closing your video after a few seconds of watch time, then you will have less audience retention rate.
Watch Time
Watch time is the accurate duration for which your viewers watched your videos. Watch time is also related to audience retention rate and both of these terms are important to know for all the YouTubers.
7 Ways To Improve Audience Retention Rate On Youtube
Following are 7 effective ways to improve audience retention rate on Youtube videos. You can try all of these methods or you can choose a few of these methods to see improvement.
#1. No Clickbait
The first mistake that many YouTubers make is to upload clickbait videos. Clickbait videos mean uploading videos with different content as shown on your video thumbnail. Clickbait thumbnails impact your audience retention rate directly. Because viewers don’t get what they want and they close the video after a few seconds.
#2. Add Index In Description
You can improve your video’s watch time and audience retention time easily. To do this, you need to add an index in your video’s description box. Simply you can add sections in your video’s content and then you can simply add timestamps of all these sections in the video description box. It will help viewers to get to the point directly and it will help you get an improved audience retention rate.
#3. Add A Surprise In The End
Adding a surprise at the end of your video and announcing it, in the beginning, can also help. Simply you have to tell your viewers that you are going to add a bonus tip, giveaway or you will disclose something in the end, so that they will stay in the video till the end. This trick is also useful to improve the audience retention rate.
#4. Polish Your Script
Recording a Youtube video without a script will add so much clutter to your video. Because you won’t have an idea of which information is useful for your viewers. Going without a script will get so many unnecessary things added. So it is important to get a script written. You need to polish your script in a way to get your audience engaged more.
#5. Serve Structured Content
If your content is not structured then there will be less engagement. You have to make your videos in a structured format. Rather than writing scripts in long paragraphs, you need to write scripts in a structured format. An unstructured video will be “tips to look handsome for men” and a structured video will be “10 tips to look handsome for men”. You can see the difference.
You can also divide your video into three-part, intro section, main content, and last end screens. Start with the amazing intro video that captures audience attention towards your video and then give them a quick guide that they will go to see in this whole video, then after serve your main content and at the last finish of with amazing end screen cards and outro video.
This structured technique will help you to grab the viewer’s attention throughout the whole video. If you don’t know how to make intro & outro videos then use any online video maker tool or you can also use apps like YouTube intro maker or outro maker. The main advantage of this kind of application is that here you will get thousands of predefined videos that are very easy to customize according to your requirements
#6. Don’t Use Boring Visuals
Using a simple talking-head video or simple visuals will make your audience get bored easily. You don’t have to make them feel bored. Try to add graphics, visuals, and infographics, or even animations to your videos. More visuals you will have, more watch time you will get.
#7. Be Consistent In Uploading
If you are not consistent in uploading videos on Youtube then it will harm your audience retention rate. You need to be consistent. The standard consistency for every Youtube channel is to upload at least a video in a week. However, your consistency or uploading quantity depends upon your channel niche.
There are different methods to improve the audience retention rate on Youtube. You can simply try any of these 7 ways to improve audience retention on Youtube. Or you can opt for affordable SEO services. Having a good audience retention rate is important because it helps you to impress Youtube algorithms. When Youtube algorithms are impressed by your videos, you will get more views and more visits and subscribers on your Youtube channel.