YouTube SEO is a lengthy and complex topic. However, there are some simple tips that you can apply to generate more YouTube video views and YouTube channel, subscribers:
- Upload videos on a regular schedule and at the same time of day
- Optimize your video metadata for keywords through titles, tags, descriptions, and thumbnails
- Maintain good social media engagement with your existing followers -Encourage viewers to comment on or share your videos
- Utilize annotations or cards during the video to add links for viewers who may want more information on the topic covered in the video.
- Add a YouTube channel to your website or blog to help boost your profile and grow a larger audience
- Include a link to your YouTube channel at the end of every blog post
Here are some additional important tips for optimizing your videos:
- Include a thumbnail image that is optimized for keywords, social shares, and views. In general, the larger the thumbnail image is, the higher the chance of being picked up among search results. For example, if you have a video on the topic of “ticks”, your thumbnails should include people who have ticks. You can use services such as Unsplash or Pexels for free large images.
- Add a title tag. The title of the video should include the key terms, relevant keywords, and a call to action for viewers
- Add a thumbnail image to the video. Thumbnails are a good way to both capture attention and also make it easier for viewers to identify videos within YouTube search results
- Add tags (tags should be relevant to the subject of your video)
- Add descriptions (descriptions need to be shorter than 700 characters; this is only 140 characters longer than the title tag)
- Use an annotation card with links that contain data about your video at end of each minute. For example, if your video is about millennial in the workforce, you can include links to sources at the end of each minute.
Do not forget to link to your existing YouTube channel from other social media accounts including Twitter, Facebook and LinkedIn. Next time you upload a new video, be sure to share it on these social channels with your viewers.
When uploading videos on YouTube or creating channels, you need to have a strong plan for attracting an audience. It is essential that you develop a unique strategy that will help you with promoting your videos and channel.
There are some additional tips for YouTube SEO that is not directly related to video creation or promotion of videos. Instead, these are tips for how to optimize your channel through better channel optimization. Here are some additional tips:
- Use high-resolution thumbnails with different dimensions, especially if you have many different videos posted on your channel. The more professional the thumbnail looks, the more likely viewers will click on it when they are scrolling through search results. Using an app such as Canva is a good way to create high-quality thumbnails for your videos.
- Make sure the thumbnail image is being shown on all of your videos. If you have a video on a niche topic, it makes sense to have a thumbnail image for each video that you post.
- Use the “Subscribe to my channel” option below your title or description on most videos. This tells YouTube that people who watch this video may be interested in reading more from you
- Add thumbnails with large images to videos that have been viewed by a lot of people. Use a service such as Unsplash or Pexels for this purpose if needed.
There are many more tips and advice for YouTube SEO available, but these tips will give you direct steps on how to implement them successfully in your channel and videos.
An important tip for YouTube SEO is to make sure that you update your videos with information on how to find out more information.
If people watch a video and they want even more details, add a link for them to learn more about the topic at the end of the video. Making this available to your viewers will help them understand what your channel or videos are about and provide tips that you could have been thinking about when creating the video
YouTube SEO is a complex topic, but there are some simple tips that you can put into action so your videos get more views and subscribers. By following these steps, you will be able to optimize YouTube SEO for both viewers and subscribers, increasing the value of both.